Building the team that turned coupons into a competition
How we placed the engineers and designers behind a first-of-its-kind gamified coupon platform — helping a digital deals company stand out in a crowded market and drive 50,000 users in its first month.
The engagement
A coupon company with a bold idea — and no team to build it
A digital coupon company wanted to break away from the static, scroll-and-clip experience that defined their category. Their vision was to turn deal-hunting into a live, competitive game — where users could battle in real-time trivia and challenges to win coupons, climb leaderboards, and invite friends along for the ride. It was an ambitious product concept that needed a team with rare expertise across gaming, data personalization, and scalable platform engineering.
The Challenge
Gaming mechanics meet real-world commerce — at scale
Building a gamified platform that’s genuinely fun, provably fair, and capable of handling viral traffic spikes is a far more complex engineering challenge than a typical e-commerce build. The team needed to deliver real-time multiplayer functionality, AI-powered moderation to prevent cheating, personalized game recommendations, and a seamless coupon redemption experience — all on a mobile-first foundation built to scale from day one.
The Solution
A cross-functional team matched to every layer of the product
We placed a purpose-built team spanning game engineering, AI, data, UX, and cloud infrastructure — each specialist aligned to a specific product need. Working iteratively alongside the client, the team brought the gamification vision to life quickly, with fairness, performance, and personalization built in from the ground up.
Game / Full-Stack Engineer, Real-Time Systems Engineer, AI / ML Engineer, Data & Analytics Engineer
UI / UX Designer, Cloud Infrastructure Engineer, AI Moderation Specialist
The Results
Engagement that no standard coupon platform could match
The platform launched to 50,000 unique users in its first month, with engagement metrics that far exceeded industry norms — average session duration climbed 25%, daily active users grew 30%, and the bounce rate dropped 40%, proving that the right team building the right product can fundamentally change how users interact with a brand.
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